Brian Niccol was hired to turn the company around. He’ll have a better chance the more time he pledges to be in Seattle.

"Red Cup Day," a favorite Starbucks holiday tradition that offers customers free reusable cups, takes place this week -- but ...

Starbucks (NASDAQ: SBUX) dominates the retail coffee industry ... These aren't encouraging trends. Brian Niccol, formerly the ...

Starbucks baristas can put eight shots of espresso into one cup. They can make drinks that taste like strawberries, apple pie ...

Wall Street applauded when Starbucks Corp. named Brian Niccol to head a rebound effort. Three months later, the cheers are ...

Redburn Atlantic’s Edward Lewis downgrades coffee-shop giant after new Chief Executive Brian Niccol unveils his “Back to ...

Starbucks revealed the date it will hold Red Cup Day this year: Thursday, Nov. 14, according to the popular coffee house ...

Starbucks' new CEO, Brian Niccol, took over in September. The company's former CEO, Howard Schultz, believes in his successor ...

Starbucks’ new strategies are rooted in the same foundational principles that helped the company succeed internationally.

New Starbucks Chief Executive Brian Niccol recently announced that the company will undergo a series of sweeping changes in ...

Since then, Schultz has made an variety of investments in entrepreneurial pursuits including Oatly oat milk, True Food ...