Starbucks' "Back to Starbucks" strategy under Brian Niccol lacks substance, and stock performance has been disappointing.

The Starbucks makeover continues, affecting both the shops and the people who staff them. We'll learn more about how it's ...

Brian Niccol is overseeing major changes as Starbucks CEO. Niccol earned a reputation as a turnaround expert after stints at Chipotle and Taco Bell. Here's how he became one of the biggest names ...

The Seattle-based coffee chain is in the midst of a rebrand that began after Brian Niccol, Starbucks chairman and CEO, took the helm in September 2024. "We’re working hard to ensure our ...

Despite a ton of volatility, shares of Dutch Bros (BROS 2.99%) are still up 98% in the past 12 months (as of April 22). The ...

Starbucks is updating its uniform policy, emphasizing the appearance of its recognizable “green aprons” as part of CEO Brian Niccol’s broader plans to revive the slumping brand.

Starbucks union delegates voted to reject the company’s latest contract proposal, which organizers say falls short by only ...

CEO Brian Niccol’s goal to restore some of the coffee chain’s former homey feel includes baristas adding upbeat greetings and drawings on takeout cups. But the company just set some limits.

The new dress code is just the latest tweak under CEO Brian Niccol, who aims to return the coffee chain’s image from a ...

Starbucks' situation might swing from bad to worse, as it has to deal with macroeconomic pressures, unionisation, ...

Starbucks is creating a new dress code for store employees in an effort to revamp its cafes. Here are the new guidelines.

Starbucks (NASDAQ: SBUX) hired a new CEO, Brian Niccol, who started last September. Just before Niccol took over, Starbucks' ...