Starbucks CEO Brian Niccol tells Axios that one of the company's biggest missteps was pulling back on in-store seating — and ...

In other words, the businesses were planning to pass the costs along to the customer, something no one in the country struggling with an already-high cost of living wants to hear. Related: Starbucks ...

Despite price pressures from tariffs and an extended sales slump, Starbucks CEO Brian Niccol said he is optimistic the ...

Starbucks shared that their protein powder should be able to be added to any of its cold foam flavors, but the current ...

The plan applies to the more than 11,000 company-owned stores in North America, rather than the roughly 18,000 combined ...

Most of the new menu items sampled by USA TODAY, including a new protein cold foam, will see additional testing before being ...

The new beverage addition will include between 15 and 18 grams of protein Starbucks will be piloting a new menu item that ...

Over the past several months, protein-packed snacks and beverages have become a major trend among consumers, and Starbucks is ...

TheStreet. Have a seat and let Brian Niccol tell you all about his big ideas for Starbucks (SBUX) . Actually, seats are a ...