After Target Corp. last week became the latest major company to announce a rollback in its diversity, equity and inclusion plans, some activists are asking shoppers to boycott the retailer indefinitely starting Saturday.

Activists are calling for a nationwide boycott of Target stores following the company's decision to roll back its diversity, equity and inclusion initiatives.The company announced on Jan. 24 that it would end its DEI goals that were previously set to increase Black employees' representation and advancement,

Civil rights activists gathered outside Target's headquarters to call for a boycott of the retailing giant over its decision to phase out its diversity, equity and inclusion initiatives.