boss has won with boss one and David Beckham
The visuals portray Beckham arriving in style—a sports car, a New York City penthouse, and the iconic drumbeat of ‘In the Air Tonight,’ bringing together luxury, masculinity, and the unmistakable New York City energy. To be succinct, the dream of any man at the peak of his life coming home to his bachelor pad.
“I'm Back in the Game!” David Beckham on His Boss One Bodywear Campaign
The corridors on the way down into the cavernous, screen-walled venue were lined by some of the images of Beckham which, by the time this post is published, should be generating exactly the level of focus on its new bodywear range that Boss was hoping for.
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Switzerland's highest court has convicted the commodities trading giant Trafigura and one of its senior executives of bribery ...
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