Lottery operator Allwyn have built upon their Formula 1 partnership this week by striking a deal with constructors’ champions McLaren. The firm, which holds the UK licence for the National Lottery, will add McLaren to their roster of partners having agreed to get on board with Formula 1 ahead of the 2025 season.

Lottery operator Allwyn has followed up its recent tie-up with Formula 1 with a new global partnership with the McLaren F1 Team

The deal with McLaren Racing is a part of Allwyn's larger global expansion strategy. The lottery operator, active in seven markets across Europe and the US, aims to boost brand visibility through motorsport's global platform.

Formula 1 welcomes 1.7 billion viewers across the season and has 750 million fans and 96 million social media followers worldwide, while Allwyn’s markets encompass a population of 130 million adults

Company on board with Formula 1 from the 2025 season onwards

McLaren have made a major announcement ahead of the F1 2025 season, with a deal complete for the team's latest signing.

Global lottery operator Allwyn has entered into a multi-year partnership with the Formula 1 motor-racing series.

Allwyn partners with McLaren Racing to expand its global brand, featuring highest brand coverage on F1 cars & Grand Prix gear

Reigning Formula 1 Constructors’ Champions McLaren have confirmed a link up with lottery operator Allwyn ahead of the F1 2025 season. It comes just 24 hours after Formula 1 itself announced that it had struck a multi-year deal to secure Allwyn as an ‘Official Partner’ for F1 2025.

McLaren has linked up with lottery operator Allwyn which will become a new partner to its Formula 1 team, esports outfit, and F1 academy in 2025. F1 announced its own partnership with Allwyn on Tuesday,