Brand genericide is what happens when you treat trademarks as paperwork rather than a core part of the marketing strategy.

What will we be wearing this fall? After a more commercially-led New York Fashion Week than maybe ever, I'd say we have some pretty accurate answers via the latest runways.Most of the season's trends ...

DixonBaxi described the podium as “an iconic symbol of achievement, hierarchy and human aspiration” and said it used the concept of three boxes — each at a different level — as a device to animate, ...

Superman bosses Warner Bros Discovery have joined Disney & Paramount in putting the copyright infringement gears to TikTok ...

The studio, which joins Paramount and Disney in sending cease-and-desists to ByteDance, accuses the company of deliberately ...

The 2027 NBA All-Star Game is coming to Phoenix and the NBA has unveiled the primary logo for the weekend, which includes the Phoenix Suns' sunburst.

In New York, construction contracts often include clauses that bar recovery for delay damages, which courts typically enforce ...

Former Big Law associates representing several consumers filed a lawsuit in California federal court seeking to prevent Netflix Inc. from acquiring Warner Bros. Discovery's entertainment and HBO ...

Feb 17 (Reuters) - Warner Bros Discovery has rejected Paramount Skydance's latest $30-a-share hostile takeover bid but is giving the Hollywood studio seven days to come up with a better offer, Warner ...

A potential Tennessee Titans uniform redesign has sparked a branding conversation about uniform colors and logos.