Kano Analysis is a way to keep track of customer needs as they evolve and change. It takes a look at three major requirements ...

THE Digital Switchover, DSO, went to Kano State early in the month with some reloaded swagger and a little twist in the tale which at once looked very positive and promising. The November 2, 2021 ...

Developed in 1984 by Japanese Professor Noriaki Kano, The Kano Model classifies the features of a brand experience into five categories, depending on their ability to drive customer satisfaction.