Developed in 1984 by Japanese Professor Noriaki Kano, The Kano Model classifies the features of a brand experience into five categories, depending on their ability to drive customer satisfaction.

I was attending a conference at a resort hotel in Orlando, Florida, standing in the lobby trying in vain to connect to a client who needed to discuss the results of a range of multivariate output. To ...

Kano State Governor, Abba Yusuf, on Saturday reopened the state’s Horticulture and Livestock Institutes, presenting 340 ...

Zakari added, “During the power outage, our mini-grid provided uninterrupted electricity, making Gida Dubu one of the only communities with consistent power in the state. This experience demonstrates ...