In professional soccer, it has transformed Red Bull Salzburg into one of Austria's leading first division clubs by signing impact players and using innovative marketing to increase attendance.

Los Blancos resume their quest for an automatic qualification spot as they host Austrian outfit at the Bernabéu.

In those environs, the previous Liverpool coach made his first public appearance as energy drink giant Red Bull’s head of ...

German coach Jürgen Klopp was presented Tuesday in Salzburg as 'global director of soccer for Red Bull', the energy drink ...

Yet another easy night at the office — rarely tested, facing just 2 shots on target in the game. Was effective off his line, ...

Jürgen Klopp’s charm offensive as Red Bull’s head of global soccer began in Salzburg, Austria on Tuesday when the former Liverpool manager was officially presented in his new role and hit ...

The New York Red Bulls have signed Brazilian goalkeeper Carlos Coronel on loan from Red Bull Salzburg for the 2021 season with a club purchase option, it was announced Friday. Coronel, 24 ...

Jürgen Klopp’s charm offensive as Red Bull’s head of global soccer began in Salzburg, Austria, when the former Liverpool manager was officially presented in his new role and hit back at critics of the ...