In professional soccer, it has transformed Red Bull Salzburg into one of Austria's leading first division clubs by signing impact players and using innovative marketing to increase attendance.

Los Blancos resume their quest for an automatic qualification spot as they host Austrian outfit at the Bernabéu.

In those environs, the previous Liverpool coach made his first public appearance as energy drink giant Red Bull’s head of ...

German coach Jürgen Klopp was presented Tuesday in Salzburg as 'global director of soccer for Red Bull', the energy drink ...

Jürgen Klopp's charm offensive as Red Bull's head of global soccer began in Salzburg, Austria, when the former Liverpool ...

Just weeks before Jurgen Klopp assumes his role as Red Bull's head of global soccer, Salzburg have sacked his former assistant Pep Lijnders. Former Liverpool assistant Pep Lijnders has been sacked ...

Liverpool are in discussions with midfielder Stefan Bajectic as to whether to cut short his season-long loan at Red Bull Salzburg. The 20-year-old agreed to spend this term on loan at the Austrian ...

Jürgen Klopp’s charm offensive as Red Bull’s head of global soccer began in Salzburg, Austria on Tuesday when the former Liverpool manager was officially presented in his new role and hit ...