The Expansion of the Kraft Brand as we Know it Today. In 1985 with the goal of diversifying its product portfolio; Phillip Morris Cos, the world's leading tobacco company now know ...

As Zomato rebrands as Eternal to reflect its expansion beyond food delivery, Invezz examines how rebrands by giants like ...

Oreo is drawing inspiration for its latest cookie flavor from ... increasing the likelihood they’ll make the purchase. Kraft Heinz is making it easier for consumers to take its popular Velveeta cheese ...

Mondelez has operated as an independent organization since its split from the former Kraft Foods North American grocery business in October 2012. The firm is a leading player in the global snack ...

Food brand crossovers are a common way for companies to increase their brand visibility. Here are a few that should have ...

According to US Foods, tater tots were invented by F. Nephi Grigg of Ore-Ida in 1953 as a way to use excess potato shavings ...

The term "tater tot" is a proprietary name owned by Ore-Ida, an American brand of potato-based frozen foods currently produced and distributed by Kraft Heinz. Here's where you can get deals and ...

The snacking giant secured licensing deals in the frozen aisle for two staple brands, and Graeter’s Ice Cream partnered with ...