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is set to be a big year for the perfume industry, and one of its main trends is forecast to be the reinvention of classic ...

2024 was the year of fragrance. There's over 1.7 billion views on #PerfumeTok. Dozens of new brands hit shelves (Noyz, Tsu Lange Yore, 5Sens), many made triumphant returns after years away ...

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In our column “What I Can’t Live Without,” we’ve interviewed hundreds of famous people about their favorite products — and here, we’re going deep into their favorite fragrances.

Of all the surprising fragrance notes popping up in the last few years—milk, violet, and pink peppercorn, to name a few—one of the most unexpected, and a personal favorite, is marshmallow.

Essentially that’s why, despite my burgeoning perfume shelf, I have a few that stay on rotation, namely Phlur Missing Person, Le Labo Thé Noir and Glossier You. My wardrobe smells like a ...

Whether or not you've encountered Eremita, the NPC who tips off Nikki to Whim Fragrance random quests, you can find and complete Find Fragrance: Forest Whisper by entering a specific cave in ...