UCLA guard Kiki Rice, the first female athlete to sign an NIL deal with Jordan, has been a key part of the Bruins' run to the Final Four this season.

Boston Celtics guard Payton Pritchard has signed a deal with sneaker company Converse to become the brand's third NBA athlete.

"Payton Pritchard has signed a shoe deal with Converse, sources told @TheAthletic," Weiss posted to X on Thursday afternoon. ...

Boston Celtics guard and sixth man Payton Pritchard is the latest NBA player to agree to a shoe deal. According to Nick ...

Boston Celtics' guard Payton Pritchard has signed a shoe deal with Converse, per The Athletic's Jared Weiss, joining Shai ...

Shai Gilgeous-Alexander showed his Converse SHAI 001 edition for Drake's "NOKIA" Music Video, released on March 31.

After the Converse "Chuck Taylor" All-Star, the first ever signature athletic shoe in 1921, dominated the basketball shoe ...

Kevin Durant and Devin Booker with their signature Nikes signal a potential shift away from the coasts for big brands.

Booker's shoes have been heavily promoted by the company and Booker directly. In addition to Booker's Nike Book 1 social ...