So, you’ve started your own business, you’ve advertised it on social media, and the first influx of clients have found you.

Sony Electronics ran its first in-game ad campaign earlier this year to promote its INZONE line of noise-canceling earbuds ...

The company said more than half of new sign-ups in countries where Netflix offers ads are for the cheaper ad-subscription ...

and is about to start teaching a course about the business models of video game development. Most of these ads play inside other applications, he tells RNZ's Nights, and the application playing ...

An icon in the shape of a lightning bolt. Impact Link Microsoft wants to let advertisers place ads inside free-to-play Xbox games, and it is currently identifying adtech companies who can create ...

Netflix says that users of its advertising tier have surged in the past six months, and that the ad tier now has 70 million ...

Soon, Xbox users could start seeing ads on some console games. According to Business Insider, Microsoft is developing a new advertising program that applies to its catalog of free-to-play games.