A new Bain & Co. report finds 65% of gamers say "ads interrupt my gaming experience." The research also shows gamers are ...

NEW YORK, Oct. 08, 2025 (GLOBE NEWSWIRE) -- New research from Cint, a global leader in research and measurement technology, reveals new opportunities for advertisers in the gaming space, as consumers ...

Netflix has good reasons to grow its advertising business. Early indicators suggest that it’s moving in the right direction. Still, there are risks involved for the streaming giant. 10 stocks we like ...

Founded in 2012, AppLovin helps app developers reach new customers. It does this chiefly by matching advertisers, usually ...

The company has been laying down the foundations for an expansive advertising business. Its success will depend on its ability to preserve its user experience, navigate challenging regulatory ...

Xbox Cloud Gaming may soon introduce a free, ad-based tier allowing players to stream select titles without a Game Pass ...

The NFL's critique of Nielsen's audience measurement highlights shifting dynamics in the ad-supported streaming era.

Netflix's ad business is small but scaling fast, with the potential of becoming the next most significant revenue stream after subscriptions.