Apple Ads maintained a lead on iOS in all game genres but hypercasual and tabletop in 2025, as competition from AppLovin has increased.

Adtech video game company Overwolf doubled its ad revenue from $50 million in 2023 to $100 million in 2024, signaling Overwolf’s position among brands trying to navigate the widely untapped in-game ...

Roblox is making major additions to its still-nascent ad offering. At the IAB PlayFronts in New York City on Tuesday, the online gaming platform announced new integrations with Google that will make ...

This article was authored by AdInMo’s COO, Joanne Lacey. The classic mobile game Tiny Tower from NimbleBit has been on quite the journey since it was named iPhone game of the year by Apple back in ...

Thanks to popular shows like “Squid Game,” plus price hikes and growing advertising revenues, Netflix on Thursday reported strong growth in the second quarter, beating analysts’ expectations. The Los ...

We caught up with an expert to get the inside scoop on advertising strategies that actually work for small businesses.

Remember those good old days of PC game advertisements when the mix was terribly wild, with bold claims, over-the-top scenarios, and sometimes even a pinch of controversy? These were times when print ...