More advertisers are pressing TV networks to carve out new elements from game during which they can hawk their wares.
This article was authored by AdInMo’s COO, Joanne Lacey. The classic mobile game Tiny Tower from NimbleBit has been on quite the journey since it was named iPhone game of the year by Apple back in ...
As a part of the Trophy Games Strategy to continuously improve revenue and optimize our games, we have implemented several optimization initiatives over the summer. With the release of Farm and Truck ...
Advertising disruption of video gaming is getting worse, according to new poll of gamers -- while at the same time, more of them are engaging with that in-game ad content. Now, 65% of gamers say “ads ...
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Netflix's Ad Business: Game Changer or Overhyped?
Netflix has good reasons to grow its advertising business. Early indicators suggest that it’s moving in the right direction. Still, there are risks involved for the streaming giant. 10 stocks we like ...
With the rise of “cozy gaming” culture, more gaming companies are developing titles and products specifically targeted at women than ever before. But while the gaming industry itself has gotten better ...
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