Red Bull has completed a controversial rebrand, including a revised badge, after finalising its takeover of a team.

A statement released by the club formerly known as Newcastle Falcons read: “The new club crest encompasses the North Star, ...

Brand priming is the psychological impact a brand has on the future thoughts and actions of consumers. Priming happens when the ...

Newcastle have unveiled their new branding having been purchased by energy drinks giant Red Bull in the summer.

So, what makes a uniform good or bad? We'll be judging on the following criteria: So with that in mind, let's rank some ...

Emma Raducanu's ex-coach Mark Petchey has called Carlos Alcaraz the Michael Jordan of tennis. The Spaniard recently captured his sixth Major title at the US Open.

The York Valkyrie star went viral last month following her red card against St Helens, with a conversation picked up on the ...

It's back. The trefoil logo has returned on a Liverpool shirt for the first time in decades. The Reds released their new ...

USF's detractors will ask, "yeah but what if the Bulls go out and get slaughtered by Miami on Saturday?" If that happens, ...

The rules and regulations around football kit sponsors continuously evolve, especially around industries of vice like alcohol ...

Nico Rosberg sees George Russell "fighting Toto Wolff with his own medicine", at a time when Russell is yet to agree a new ...

Accenting the white threads will be the school's primary colors, purple and gold, featured on the jersey's numbers and ...