Atari also got into the act with the Graduate. For $79 you got 8K of RAM and a membrane keyboard. There was a big public relations push including a very period TV commercial you can see in the video.

[rossumur]’s first computer was an Atari 400, and after riding a wave of nostalgia and forgetting the horrible keyboard found in the Atari 400, he decided it was time to miniaturize the ...