For the record, Amazon first announced in September 2023 that ads would be coming to Prime Video. Even if you don’t upgrade your Prime Video plan, any movies or TV shows that you purchase or rent on Prime Video will be ad-free. Amazon added commercials to Prime Video for the same reason most of the other big streamers did: It wants more revenue.

Streaming leveled up again in December, according to Nielsen's monthly Gauge report, rising 9% to capture 43% of all TV viewing.

Amazon's Prime Video has shifted its strategic focus towards live sports and away from original television shows and movies, seeking to meet internal corporate profit targets, The Information reported on Friday.

Beast Games may have shattered streaming records, but the show's true significance lies in what it reveals about Amazon's evolving retail media strategy.

One Las Vegas resort is going into “Beast Mode” for its latest promotion. Resorts World Las Vegas has announced that it is collaborating with internet

Another major music streaming service is hiking its subscription price.

Prime Video to focus on live sports to reach profitability by 2025. This strategic move aligns with CEO Andy Jassy's vision.

You can now watch a broad selection of PBS programming on Amazon Prime for free even if you don’t have a subscription. Though much of PBS ’ programming is already available to stream through through its own apps, now you can access it through Amazon Prime Video.

Will Ferrell and Reese Witherspoon’s Prime Video movie seems destined to be a streaming hit. I’m not sure it should be.

The United Kingdom is considering making households who only use streaming services such as Netflix and Disney pay the British Broadcasting Corp (BBC) licence fee, as part of plans to modernise the way it funds the public-service broadcaster.

Amazon's streaming service already boasted the largest catalog of movies before 2024, and it expanded further by 71.7% last year

With the hike, Amazon's Individual plan costs as much as Spotify's, and Apple Music's Individual price is $1 less at $11. For more on each service, here are our picks for the best music streamers.