Apple's AI strategy draws attention as it prepares to report Q1 earnings. Analysts predict potential stock rally if AI plans impress investors.

Apple’s Creator Studio Pro leverages AI to help creators with tedious tasks—like finding clips or building slides—without trying to do the work for them

The deal between Google and Apple where Google delivers next-gen Apple Intelligence for the iPhone, for a new Siri, for instance, is only a stopgap, a new report has said.

Apple has acquired Israel-based startup Q.ai, a move that could provide a much-needed boost to the tech giant's capabilities in artificial intelligence. Although Apple has not disclosed terms of the deal,

Apple's Q1 2026 results are in, with record-breaking iPhone sales, but a record R&D spend suggests the company is far from resting on its laurels.

As Big Tech battles for dominance in artificial intelligence, Apple is flying high on the success of the iPhone.

Apple has restructured its artificial intelligence strategy under software chief Craig Federighi, accelerating plans to overhaul Siri by relying on external AI models after years of internal delays and organizational friction.

In an extensive new interview, ex-Apple iPod designer Tony Fadell calls out Apple Intelligence, says Apple got the car project wrong, but could now do an AI pin.

Apple's next-generation Siri won't arrive all at once. Instead, the company is reportedly staging its AI ambitions across multiple iOS releases and events. The post Apple may have scaled back a few of its original AI features for Siri appeared first on Digital Trends.