For the record, Amazon first announced in September 2023 that ads would be coming to Prime Video. Even if you don’t upgrade your Prime Video plan, any movies or TV shows that you purchase or rent on Prime Video will be ad-free. Amazon added commercials to Prime Video for the same reason most of the other big streamers did: It wants more revenue.

Streaming leveled up again in December, according to Nielsen's monthly Gauge report, rising 9% to capture 43% of all TV viewing.

Everything you need to know to watch NASCAR Cup Series races on Prime Video before the premier series hits the track in 2025.

You can now watch a broad selection of PBS programming on Amazon Prime for free even if you don’t have a subscription. Though much of PBS ’ programming is already available to stream through through its own apps, now you can access it through Amazon Prime Video.

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief. If you're already a paid subscriber, please sign-in.

Beast Games may have shattered streaming records, but the show's true significance lies in what it reveals about Amazon's evolving retail media strategy.

Prime Video to focus on live sports to reach profitability by 2025. This strategic move aligns with CEO Andy Jassy's vision.

The winner of the largest prize in TV history—$5 million—is expected to be revealed in a Feb. 13 episode of “Beast Games.”

Another major music streaming service is hiking its subscription price.

Amazon's Prime Video has shifted its strategic focus towards live sports and away from original television shows and movies, seeking to meet internal corporate profit targets, The Information reported on Friday.

One Las Vegas resort is going into “Beast Mode” for its latest promotion. Resorts World Las Vegas has announced that it is collaborating with internet

Amazon's Prime Video inked a deal with Lionsgate for an exclusive streaming window on the studio's films after an initial run on Starz.