Another update involves the integration of Spotify sharing in Instagram Notes, allowing users to share music clips directly ...

In this article, Junaid Shaikh of RoshanSpace Brandcom explores the contrasting narratives between reported data and industry sentiment around OOH ad spends during the IPL, questioning whether ...

At Cannes Lions 2025, TBWA India enters ‘The Inglish Dictionary’, a design-led campaign that explores cultural identity ...

As part of this showdown, agencies will get a chance to trade pitches for pins, leave the deadlines behind, and come together ...

The tool is integrated within Adobe Express and features a suite of tools designed to ease the ad creation process.

The paper also criticised current model efficiency, reporting that reasoning systems expended unnecessary computing effort on ...

We decode how Big Tech's aggressive AI partnerships, meant to secure dominance, are instead triggering an antitrust backlash ...

The campaign used pre-shot visuals to create an interactive experience that extended the moviegoing event into branded territory.

The campaign, featuring actor Jackie Shroff, targets Gen Z consumers and reflects the brand’s attempt to engage with everyday decision-making fatigue.

According to the findings, nearly 80% of respondents said they discover new products through social media, with 96% of those interactions occurring on Meta-owned platforms, including Facebook and ...

The new feature allows users to apply pre-set AI filters that can dramatically transform 10-second video clips, altering the ...

Education and stationery brands go all in on back-to-school campaigns. Industry insiders weigh in on navigating shifting ...