With consumers increasingly resonating with AI influencers and digital twins, what are the benefits and challenges marketers ...
What should have been a simple task for AI Geoff revealed more about the fallibility of most leaders - the inability to admit ...
From wellbeing policies ignoring maternal mental health to persistent stigma around menopause, poor workplace culture risks a ...
Research has shown a lack of gender diversity in B2B marketing leadership, which is making it harder for women to rise to the ...
New CMO Sean McGinty is keen to rev up the marketing “growth engine” to help the pet care retailer make the most of its “value specialist” positioning.
With Guinness is back on the front of a football shirt after three decades, sports partnerships lead Jamie Brooks explains ...
Find the latest brand positioning news, analysis and opinion, from launching a new brand to brand overhauls, finding a brand identity and rebrands. New CMO Sean McGinty is keen to rev up the marketing ...
Norwegian Cruise Line is reviving its 1990s tagline ‘It’s Different Out Here’ as part of a new global platform that uses ...
New research from the ASA and IMTB reveals consumers not only prefer when influencer ads are labelled, disclosure doesn’t ...
As she departs the business, Haleon CMO Tamara Rogers feels that a true appreciation for brand building has been built at the ...
The New Zealand retailer’s decision to pause ad spend for eight weeks isn’t the cavalier move some say, but an A/B test all ...
New CMO Sean McGinty is keen to rev up the marketing “growth engine” to help the pet care retailer make the most of its “value specialist” positioning.
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