Most sell-side curation deals appear in line with typical SSP take rates and resemble how publishers have long done business ...

Off-site advertising is a logical extension. But would PayPal ever decouple its data from the ad tech? Apparently not.

Almost five years have passed since Google quietly introduced a beta product called Performance Max (PMax). There are now ...

Meta teased new ad optimization offerings as it touted solid Q1 results. It also hyped its AI agents and its launch of a ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Larger holding companies and black box AI platforms must recognize that their opaque practices are no longer sustainable.

The dramatic art-filled lobby of Miami’s Hotel Fontainebleau was overtaken by the trappings of ad tech this week for the ...

According to Mobian's Jonah Goodhart, agentic AI tech will help the programmatic biz “move past the age of randomly picking ...

Why the digital advertising should transact on media quality signals like attention instead of optimizing to conversions and ...

FreeWheel thinks the best way to simplify streaming video is by fostering more direct connections between buyers and sellers.

The Trade Desk’s (TTD) take rate has been one of the most sensitive topics in programmatic advertising for the past decade.

Call Yahoo one of the converted. On Monday, Yahoo DSP launched a new Conversions API (CAPI) product, following in the ...