Publicis chairman and CEO Arthur Sadoun discusses why the holding company is raising its guidance for the year, the ...

Ad Age breaks down 13 job descriptions from agencies and production companies that have recently hired or seek to hire for AI ...

The expensive deals come with white-glove coaching, and are helping brands build AI into their marketing and customer ...

Omnicom Group’s GSD&M will oversee creative, strategy, media, experiential and social duties for White Castle, with its first work expected in early 2026.

Take Some Time Off’ highlights some absurd ways travelers might afford vacations—though there’s an easier way.

Today’s fractured video landscape means media planners are stitching together campaigns, but with the right structure, integrated strategy is possible.

Publicis chairman and CEO Arthur Sadoun discusses why the holding company is raising its guidance for the year, the perception of the advertising industry and more.

Clients who want better agency work must prioritize honest communication, respect and self-awareness to strengthen the relationship.

Brands have been clamoring to be part of “The Group Chat” since its first episode went viral back in late March, and creator ...

Marketers should shift from campaign-led approaches to brand-led, cross-functional experience design to win with both human ...

VideoAmp has named its executive chairman as its CEO as Pete Bradbury, a former senior Nielsen executive who joined in early ...

The Cannes cheating scandal has brought renewed scrutiny of awards, entries and the judging process—but will anything change?