Expedia's move follows internal agency cutbacks at other places such as Keurig Dr Pepper, PepsiCo and Suntory Global Spirits.

Created for kids, the J.M. Smucker Co. is boosting marketing and manufacturing output as it enjoys love from celebrities and ...

AI search is upending the way that consumers find information online, and marketers are turning to AEO to ensure they stay ...

Widger’s account @sailing_with_phoenix is the latest instance of an unexpected and hyper-niche creator quickly becoming a ...

Madison and Wall upwardly revised its 2025 ad sales forecast following a stronger-than-expected first quarter, although the ...

AI search is upending the way that consumers find information online, and marketers are turning to AEO to ensure they stay ...

AI search is upending the way that consumers find information online, and marketers are turning to AEO to ensure they stay ...

We’ve rounded up nearly two dozen Gen Z and young millennial marketers and content creators taking the stage at Cannes Lions ...

Makers of toilet paper and toothpaste are grappling with weakening consumer sentiment and higher costs from tariffs.

As technology eliminates entry-level roles, agencies should reinvest productivity gains into training and career development to sustain future talent.

DDB Paris and director Harold Einstein tell the story of Maxime, whose entire life is marked by an inability to choose.

AI search is upending the way that consumers find information online, and marketers are turning to AEO to ensure they stay ...