Salish Matter’s father turned her into one of the world’s biggest social media stars at age 10 — now 16, hear what she has to say about it

Salish Matter was just 10 when she first appeared on her father Jordan’s burgeoning YouTube channel. At the time, 5 million ...
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Who Is Salish Matter? All About the Influencer Whose Pop-Up Caused Pandemonium at a New Jersey Mall

YouTuber and influencer Salish Matter nearly caused a riot at the American Dream Mall in East Rutherford, N.J., on Saturday, Sept. 6, 2025 ... and she did it pretty much just by existing. Matter, 15, ...