At the WWDC24 Global Developers Conference, Apple announced the launch of its new Adaptive HDR standard. This new standard is backwards compatible with SDR systems, decoders, and applications. This ...

Sure, HDR (aka high dynamic range) is better than SDR (standard dynamic range, a term we didn’t even need until we had HDR), but why? SDR is regular television—it can produce a maximum luminance level ...

HDR was supposed to change everything, but the reality is messier than the hype, and I understand why so many people are ...

As demand for high-dynamic range (HDR) content continues to rise, streaming service providers are wrestling with how best to manage the dynamic transition from a predominantly standard dynamic range ...

LAS VEGAS—Advanced HDR by Technicolor will demonstrate how streaming video providers and broadcasters are delivering high dynamic range (HDR) and standard dynamic range (SDR) via a single production ...

Display experts caution that viewing SDR content in HDR mode can result in washed-out colors, brightness issues, and accelerated monitor wear. While HDR excels with supported content, applying it to ...

Media companies are investing in high dynamic range (HDR) technologies to enhance consumer viewing experiences, but many in the industry are beginning to question whether current implementations are ...

With the rise in streaming services releasing both their own content as well as older TV series and films, there is an ongoing challenge of delivering content to viewers in both SDR and HDR. In a ...

NVIDIA’s new RTX Video HDR technology is now available to use through the NVIDIA Studio Drivers which effectively transforms SDR video playing to HDR videos in web browsers. RTX Video HDR was first ...