Pepsi paid $1 million for its new logo (even though it looks a lot like other brands' logos), but the details of exactly how Arnell Group justified that astonishing fee have remained hidden -- until ...
I’m a veteran of the Cola wars. I remember when “Diet” emerged as the new word attached to low-calorie sodas, and when the preferred label shifted to “Light,” as in Pepsi Light. Don’t get me started ...
PURCHASE, N.Y. (WNCT) — Pepsi is beginning its celebration of the 125th anniversary of Pepsi with a new logo and visual identity. PepsiCo Beverages North America announced the details with the ...
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