Michigan athletics is once again positioning itself to be at the forefront of the NIL space, this time partnering with ...

The press conference at the PGA Tour’s Myrtle Beach Classic in May looked like any of the hundreds the tour conducts over a ...

The University of Washington announced an NIL partnership with the role-playing game World of Warcraft ahead of its home ...

On Tuesday, it was announced that the University of Michigan was partnering with Passes, a direct-to-fan engagement and ...

The defending College Football Playoff National Champions has announced a new NIL partnership to keep up with the ...

Country music star Darius Rucker paid the East Tennessee State University's NIL fund $10 for every minute he was on the field Saturday after what he called an "awkward" appearance.

And it looks like Darius wants to help make it all a little less awkward, because he announced on Twitter (X) this morning ...

Country music star Darius Rucker donated nearly $3,000 to East Tennessee State University’s Name, Image and Likeness (NIL) ...

“Alex had a goal to raise a million dollars,” said Chris Schenkel, a managing partner in Iowa and South Dakota with ...

247Sports spoke with various sources for this story and these are the players who came up most often in conversation as guys ...

The star Longhorns quarterback recently promoted one of his NIL partnerships in a post on X, formerly known as Twitter, with ...