When “Weird Barbie” became an unexpected breakout hit of the “Barbie” movie last year, Mattel kicked its new supply chain strategy into action. The toy maker accelerated the doll’s ...

Mattel Films is banking on a whole generation ... If and when the View-Master movie comes to fruition, it will have a hard time matching Barbie, which managed to capture the zeitgeist in 2023 ...

How many phases is that? Bolstered by the success of the Barbie movie, Mattel is ready to turn all its toys into tales for the young and old. And while nostalgia is on their side, to a degree ...

Toymaker Mattel, which originated the intellectual property behind the movie “Barbie,” will relocate its studio operations to offices in El Segundo. The local company inked a lease for 60,000 ...

Mattel, the toy company behind Barbie and Hot Wheels, is developing a feature film about the stereoscopic image device View-Master. The live-action movie will be developed with Sony Pictures and ...

Mattel, the toy maker behind major brands such as Barbie and Hot Wheels, is upgrading its real estate holdings, moving its studio operations and design center into new homes. The company ...

LOS ANGELES (KABC) -- Mattel is launching a special edition Día de Muertos Barbie doll, created by Mexican fashion designer Kris Goyri, as a tribute to the Mexican celebration in honor of ...

Mattel has launched a new Barbie doll just in time for Deepavali (also known as Diwali), which falls on Oct 31 in Singapore. Called the Diwali Barbie Doll, she also happens to be Mattel's first ...

Mattel has released its first Deepavali Barbie just in time for the Festival of Lights, which falls on Oct 31 in Singapore and Malaysia. The doll went on sale on Oct 3 exclusively to Barbie ...

Mattel has released its first Diwali Barbie just in time for Deepavali, also known as the Festival of Lights and which falls on Oct 31 in Singapore. The American toy company’s latest doll was ...