The line caught the attention of an L.A. showroom, bringing in $250,000 in sales, and then Neiman Marcus and Barneys Co-Op ...

For business leaders, the decision to refresh a brand requires careful consideration, thoughtful planning and a clear ...

After the United States Patent and Trademark Office (USPTO) granted the Swim Shady's trademark in September, Eminem filed a ...

We’re all guilty of being a certified clickety-clacker at some point, whether we realize it or not, so it’s high time that we ...

Virtual reality (VR) and augmented reality (VR) offer deep engagement and premium brand expression, and are ideal for ...

Today’s audiences don’t just want to buy from a brand. They want an experience to go along with it. And while strategies like ...

The rapper filed a petition to cancel the beach brand's U.S. and Australian trademarks, while the Sydney-based company plans ...

Rapper Eminem is taking an Australian swimwear brand to court, alleging that their name, Swim Shady, is too close to his ...

Over the last two years, the craft beer industry has lost some of its most iconic breweries to bankruptcy, liquidation, or an ...