Back when we were buying physical music albums like CDs, the record labels would often throw in a free gift or two. We’re talking about photo cards, posters, keyrings, and more. But in this age of ...

YouTube Music users will soon be able to initiate countdowns for upcoming releases and pre-save an upcoming album or single. Artists will be able to share “thank you” videos, behind-the-scenes clips, ...

YouTube Music has introduced new tools that let artists reward fans with exclusive video drops, merch, and album pre-saves. The platform hopes these features will boost engagement and help close the ...