My Start menu has never been this easy to feed.

Despite that reach, PC APP STORE™ retains a relatively low public profile and remains, in the company’s words, “effectively in beta.” Its development follows a gradual, systematic approach: refining ...

Microsoft thinks its new store app installer will make more people install and launch Windows apps. Microsoft thinks its new store app installer will make more people install and launch Windows apps.

Here's what went wrong with the Windows App Store and how Microsoft is trying to get things right for the future. But is it too late? I've been writing about technology for more than 15 years and ...

Editor's take: Microsoft has spent years trying to make its official app store the default gateway for Windows software. The effort has mostly flopped, but the company keeps nudging the store toward ...