In a packed festive period where every leading retailer is battling for the crown when it comes to the finest Christmas advert, one supermarket has emerged victorious as the public's preferred choice.

Like horses that have bolted, most of the Christmas adverts – John Lewis, Sainsbury’s, M&S – had already arrived before Waitrose issued their 2025 drop. But it’s here and has proven worth the wait.

Why the Starbucks “Bearista” cup, Trader Joe’s mini totes and Stanley’s Target-exclusive Valentine’s Day tumblers were such hits with consumers.