These beloved mascaras will help you achieve the extra-long lashes of your dreams.

No eyelash curler required.

These top-rated falsies are gorgeous and easy to use (we swear) ...

I have always longed for luscious, full eyelashes. My natural lashes are pretty average — I have enough to work with when it comes to swiping on mascara, but it definitely takes plenty of effort. As ...

Including details on this rare 50% off deal happening rn.

Rimmel has launched the viral Rimmel London Thrill Seeker Mega Lift Mascara, designed to deliver six times more volume. Our ...

Add Yahoo as a preferred source to see more of our stories on Google. Nothing against the rest of the products in our makeup bag, but there’s nothing quite as invaluable as a good tube of mascara. No ...

Mascara: it’s a tricky one to reinvent the wheel. While it’s one of the essential items in any makeup bag, it can often be seen as an afterthought – well in my case anyways. The best way I can ...