These top-rated falsies are gorgeous and easy to use (we swear) ...

A one-coat volume claim, 12-hour wear reviews, and “no irritation” notes are making this new $14 mascara feel like a steal.

A series where we methodically and obsessively try new products to tell you if they’re worth it so you don’t have to do all ...

Rimmel has launched the viral Rimmel London Thrill Seeker Mega Lift Mascara, designed to deliver six times more volume. Our ...

I have always longed for luscious, full eyelashes. My natural lashes are pretty average — I have enough to work with when it comes to swiping on mascara, but it definitely takes plenty of effort. As ...

Here's my honest review of the new Lash Idôle Curl Goddess with pics.

Add Yahoo as a preferred source to see more of our stories on Google. Nothing against the rest of the products in our makeup bag, but there’s nothing quite as invaluable as a good tube of mascara. No ...

No clumping or flaking here ...

Mascara: it’s a tricky one to reinvent the wheel. While it’s one of the essential items in any makeup bag, it can often be seen as an afterthought – well in my case anyways. The best way I can ...