The Georgia Tech athletic department announced Friday that it will move from Adidas to Under Armour as its uniform and ...

BYU five-star quarterback commit Ryder Lyons is already making headlines off the field. The senior from Folsom, California, announced across social media that he has signed an NIL partnership with ...

The leader of the largest multimedia rights holder in college athletics is confident sponsor patches will begin appearing on team jerseys sooner than later with schools under pressure to find new ways ...

The South Carolina Gamecocks are switching from Under Armour to Nike beginning in 2026. The deal comes as a 10-year agreement with Under Armour is coming to a close this year. South Carolina has been ...

Sportswear company Under Armour has released a film urging the next generation of athletes to create problems for the opposition. Created by Uncommon Creative Studio, “Be the problem” features Under ...

The star Auburn Tigers wide receivers appear to have signed NIL deals with the most iconic brand in all of sports.

Starting July 1st, 2026, Georgia Tech will have a new apparel partner, Under Armour. Georgia Tech will wear Adidas for the rest of its deal until the end of the 2025-2026 school year. Here is the ...

Under Armour Inc. has added one of the country's top college football programs to its ranks, marking the first time the Baltimore sportswear maker has added a new major conference school in nearly a ...

South Carolina will switch from Under Armour to Nike as its official athletic apparel provider starting in the 2026-27 academic year. This switch allows South Carolina athletes to wear Nike products, ...

The University of Wisconsin's 10-year contract with Under Armour is set to expire in 2026. Wisconsin has expressed satisfaction with the Under Armour partnership so far. Other schools' new apparel ...