Clubs book comedians with lots of TikTok followers because they say it ensures ticket sales. Some stand-ups say the platform launched their careers. Others say TikTok is an additional full-time job.

W hen Morgan Jay was cast on a prime-time TV show, he thought he’d finally gotten his big break. “I never really wanted to be doing social media. First, you had to post on YouTube, then it was ...

Stand-up comic Nimesh Patel sometimes asks his audience: Who is here because of TikTok? “The first thing I noticed was the diversity,” he says. His TikTok videos brought out comedy fans in their 20s ...