Developed in 1984 by Japanese Professor Noriaki Kano, The Kano Model classifies the features of a brand experience into five categories, depending on their ability to drive customer satisfaction.

I was attending a conference at a resort hotel in Orlando, Florida, standing in the lobby trying in vain to connect to a client who needed to discuss the results of a range of multivariate output. To ...

Kano State Governor, Abba Yusuf, on Saturday reopened the state’s Horticulture and Livestock Institutes, presenting 340 ...