RAPID CITY, S.D. — South Dakota’s tourism industry posted modest growth in 2025, ending a challenging year with nearly 15 ...

SIOUX FALLS, S.D. – As South Dakota's visitation rates and related spending keep rising, local small business owners see an opportunity to find their niche in the state's second-largest industry.

Nearly 15 million people visited South Dakota in 2025 – and during their visits, they spent almost $5.2 billion.

South Dakota’s tourism industry posted all-time highs for 2025.

RAPID CITY, S.D. — South Dakota tourism officials say a long-term partnership with tribal nations is beginning to show ...

The data reflects visitors across all of South Dakota's diverse tourism offerings.

This story is reported by South Dakota News Watch, a non-profit news organization. Find more in-depth reporting at www.sdnewswatch.org. RAPID CITY, S.D. – The owners of the Fort Hays Old West Town, a ...

Last year, tourists spent over $5 billion in South Dakota — a record for the state. However, this year concerns are growing that tourism will drop off due to economic uncertainty, inflation and ...

South Dakota tourism officials are concerned that 2025 may see a decline in tourism revenue. While early bookings for some events are strong, concerns remain about spending and the "booking window" ...

LENNOX, S.D. (South Dakota News Watch) - Just 20 minutes away from South Dakota’s biggest city is an unexpected oasis. Chickens and geese freely roam, goats bleat for treats, and a traditional barn ...

PIEDMONT, S.D. – John Carley joined about 100 other business operators in early May for a meeting of the Black Hills & Badlands Tourism Association to preview the 2025 tourism season. The mood in the ...