LONDON—A new study from Ampere Analysis highlights the dominance of video short-form content, with data showing that more than 60% of tglobal online users now watch ‘swiping’ short-form video content ...

Gen Z and millennials find social-media content more relevant than traditional TV and movies, according to a new survey from Deloitte. But now add to the news that YouTube -- itself a motivator around ...

Once upon a time, TV storytelling was a one-way street. Writers wrote, networks aired, and fans watched. That’s it. But social media came along and flipped the script, turning television into an ...

Social media has overtaken TV as the primary source of news for Americans, according to a report by the Reuters Institute for the Study of Journalism. The study surveyed 100,000 news consumers across ...

Following more than 8,000 children from age 9 to early adolescence, this longitudinal study disentangles social media from other screen use and shows a specific, small but potentially ...

For years, social media and video apps weren’t quite able to overtake good old television as Americans’ most-used source for news. That’s finally changed, according to Oxford’s Reuters Institute for ...

Going forward this year, expect premium connected TV (CTV) with its long form content to fight neck-and-neck with social media platforms and their short-term video when it comes to media deals they ...

According to Deloitte’s 19th annual Digital Media Trends survey, the media and entertainment (M&E) industry is at a crossroads. Gen Zs and millennials are increasingly turning to social platforms for ...

Over 60 per cent of the global online population now watches ‘swiping’ short-form video content on platforms such as TikTok, YouTube Shorts and Instagram Reels every day, according to research from ...