Salish Matter was just 10 when she first appeared on her father Jordan’s burgeoning YouTube channel. At the time, 5 million ...

YouTuber and influencer Salish Matter nearly caused a riot at the American Dream Mall in East Rutherford, N.J., on Saturday, Sept. 6, 2025 ... and she did it pretty much just by existing. Matter, 15, ...

Thousands gathered at the American Dream mall in East Rutherford on Sept. 6 to see a popular father-and-daughter social media duo promote their new skin care brand. However, many were left ...

What was supposed to be a star-studded celebration at American Dream Mall turned chaotic over the weekend when an estimated 80,000 fans showed up for a teen influencer's makeup launch. Salish Matter, ...

A pop-up hosted by teen influencer Salish Matter descended into chaos, now-viral videos of the event show The gathering, which took place at the American Dream mall in New Jersey on Sept. 6, was ...

It was quite the scene at American Dream Mall Sept. 6: Thousands of tweens, crammed into the Dream Stage atrium or running five deep at the railings on the two tiers overlooking the atrium, all ...

YouTube star Salish Matter drew a massive crowd at American Dream mall on Saturday as she launched her new line of makeup. Salish, her father, Jordan Matter, and Ninja Kidz appeared on American ...

Meet the launch making waves and dominating FYPs: the viral debut of Sincerely Yours, the new beauty brand co-founded by 15-year-old creator Salish Matter. The brand’s record-breaking first event at ...