Colour is one of the most powerful identifiers a brand can have. And if there's one sector that highlights the power of colour in branding, its sport. Some teams are even informally named after their ...

Changes made to add clarity and remain contemporaryFC Red Bull Salzburg have used the current break in play to further ...

The Prem Rugby club faced severe financial woes last season but could now, theoretically, be one of the wealthiest clubs in the game after being given “wiiings” by their new owners. Red Bull’s ...

Red Bull has completed its controversial rebrand of the Newcastle Falcons rugby club following its recent takeover, unveiling a new club badge to mark the start of a “new era.” Red Bull has had a ...