Admit it: you’ve heard plenty of radio ads that suck. Forget about making you remember the client, they make you remember the other preset buttons exist. They’re all over the air and hurt the ...

You’ve heard plenty of them: radio ads that suck. Forget about making you remember the client, they make you remember the other preset buttons exist. They’re all over radio and hurt the perception of ...

The Ad Awards can be a rude awakening for radio creativity. This year The Union was the only awarded agency in the radio categories ... for just one client. There were no nominations at all for radio ...

Writing a good radio ad is thought to be difficult... but not by those that can do it. Yet for some advertisers it is still breaching the comfort zone to explore beyond the pile ‘em high, sell ‘em low ...

The goofy, spoofy radio commercials of Stan Freberg have moved a lot of Chun King Chinese food and Contadina tomato paste (“Eight great tomatoes in that little bitty can?”) into the stomachs of ...

In recent enforcement actions the FCC has fined three noncommercial radio stations for running what the agency said were commercials. What precisely constitutes a commercial is not easily determined.

This is part of a series about how radio organizations are employing tools based in artificial intelligence. Jamie Aplin is founder and CEO of CreativeReady. Founded in 2013, it describes its products ...

NAPLES, FLA. — Their radio commercials have aired on AM and FM stations across the West Coast of Florida for years. Today, Morgan & Morgan spots can be heard nationwide. That effort is poised to only ...

"Every AI company is racing to make their platforms smarter at providing information. We're the only company that's systematized how to make AI persuasive. That's foundational architecture, not ...

I don’t like football and am usually immune to the charms of Super Bowl commercials. So I caught up with RadioShack’s spot — which you can watch in the player above — only after the game was over, ...