The hiring of Dos Santos comes after Puma created dedicated teams for its sportstyle and core businesses earlier this year.

Kelsey Mitchell's Puma deal comes with the best perk: a special welcome from NBA star Tyrese Haliburton.

Dos Santos joins the sportswear retailer from Nike, and her official title at Puma will be VP BU core. Dos Santos has been ...

Rather than pushing one look, PUMA has spent the year showcasing multiple identities across its PGA TOUR roster.

Add Yahoo as a preferred source to see more of our stories on Google. When it comes to advertising, Puma has opened up its wallet. Puma revealed “Go Wild” on Thursday, a global campaign that the ...

“PUMA continues to push basketball culture forward in a creative and meaningful way," Kelsey Mitchell said.

PUMA opened the doors to PUMA Café this past weekend for Paris Fashion Week, celebrating the Suede and the Speedcat, two of ...

Puma is in the midst of ramping up its marketing activity, to the tune of a 40% increase in media investment versus 2024. The Fortnite store concept demonstrates how the sportswear brand is evolving ...

This article on Puma's fashion Web3 strategy is part of our Vogue Business Membership package. To enjoy unlimited access to Member-only reporting and insights, our NFT Tracker and TikTok Trend Tracker ...

For much of 1968, Tommie Smith and John Carlos were just two college sprinters; Echo Summit was just an anonymous patch of California forest; and the so-called “brush shoe” was just an unproven idea ...