Golf clubs are leveraging merch hype and transforming logos into collectible trophies. It's driving even more revenue for the ...

As the ever-growing crop of new women’s leagues aim for longevity, the question of team branding — which encompasses the nicknames and the color schemes and logos — is front and center.

In honor of their 100th season, the New York Rangers have added a 100th anniversary logo to centre ice at Madison Square ...

It was an exercise in corporate branding that wouldn't have raised an eyebrow in most pro sports. In college sports, it bordered on revolutionary. In a full room of reporters, boosters and executives, ...

The leprechaun got something new. We’ve seen influencers on social media successfully recreate the Fighting Irish logo, but now Notre Dame themselves are rolling out their own fresh version of their ...

It was an exercise in corporate branding that wouldn't have raised an eyebrow in most pro sports. In college sports, it bordered on revolutionary. In a full room of reporters, boosters and executives, ...