GlobalData on MSN

Tactile packaging and structural design trends in modern branding

Across global markets, packaging is shifting from visual design to tactile, experience-led finishes that shape first impressions through touch rather than text.
Houston Chronicle

Difference Between Product Design & Product Packaging in Trademark Law

Right at the boundary between patent law and trademark law lies the interesting phenomenon of product design. The United States Patent and Trademark Office will issue you with a design patent if you ...
Oneindia

Human-Centric Packaging Design: From First Touch to Full-Scale Launch

Explore human-centric packaging design from concept to launch with Sumit Kumar, R&D Innovation Manager. Learn how to balance ...
Forbes

The Five Things Product Packaging Must Do

This article is by Simon Preece, director of effectiveness stuff at Elmwood, a brand design consultancy whose clients include Fairway Supermarkets, Kimberly-Clark and Nestle. Consumer products brand ...
Marketing

Six Ways to Strengthen Your Brand Through Product Packaging

To stand out among competitors (consider, for example, the multiple retail channels for computer electronics), brands must convey their message distinctly. And there are few better ways to do so than ...
Packaging Gateway on MSN

EU packaging rules trigger industry-wide redesign

The new rules will transform packaging design, requiring greater recyclability, less waste, more recycled content and safer ...
Forbes

Bold Packaging Colors Trick Consumers Into Using Less Product

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Packaging color changes how potent a product seems to consuimers. The packaging industry has ...
JD Supra

Don’t Forget to Protect Your Product Packaging and Product Designs With IP

Your products and product designs are the life blood of your business. However, many companies don’t think about protecting their creative product designs, and product packaging with intellectual ...
Rochester Institute of Technology

What You Can Do With A Degree in Packaging Science

Packaging science goes far beyond mere protection and containment. It's a bridge between products and consumers, serving as a powerful tool for marketing, sustainability, and innovation. This is where ...

Retail-Ready Wooden DIY Kits: How Packaging, Instructions and Quality Control Affect B2B Orders

A wooden DIY kit that reaches a retail shelf has passed through more than a cutting machine and an assembly line. Its commercial viability at the point of sale depends on three variables that many B2B ...
Rochester Institute of Technology

Packaging Science Master of Science Degree

STEM-OPT Visa Eligible: The STEM Optional Practical Training (OPT) program allows full-time, on-campus international students on an F-1 student visa to stay and work in the U.S. for up to three years ...