In the world of beauty products, the men’s grooming category used to be an afterthought. There were plenty of intriguing individual products available, but as a whole, the market was so small that it ...

Mass market retailers are expecting the men’s grooming market to pick up this year as more people return to the office and social activities increase. Consumers who acquired DIY grooming skills during ...

Having an adequate men’s shower routine says a lot about your personal grooming etiquette. It shows you value your looks and put serious thought into every detail before hopping in the tub. If only ...

It seems that it is all up to men this year. At least that might be true when it comes to big parts of the health and beauty care landscape, where lackluster sales in parts of the category seem to be ...

Thirty years ago, men’s grooming was synonymous with shaving cream and a bar of soap. Beauty industry veteran Chris Salgardo knows that, today, men want more from their skin-care routines. Atwater is ...

As the old saying goes, “Grooming is next to godliness.” And while that may be a bit of an exaggeration, a well-groomed man indeed looks much more presentable than one who doesn’t bother to look his ...

While a manual razor is a tried-and-true grooming tool in its own right, it’s hard to beat an electric shaver’s efficiency, speed and convenience. To determine the best electric razors for men, I ...

Civilians can now buy Military-approved grooming products. New York-based company Bravo Sierra enlisted at least 1,000 active-duty military members to stress test its line of personal care products ...