“What was going through your mind to think that a man missing an eye would be a good way to sell dress shirts?” “I’d seen some research which showed that if you can inject into the ad an element of ...

In this stylish textbook for students of advertising, Ogilvy & Mather nonexecutive chairman Young offers a smart take on the current state of advertising and how his storied firm has evolved as ...

'The 360 Degree Brand in Asia' is an intelligent, insightful illustration of the best brand-building principles practiced at Ogilvy in Asia. As a result, I'm afraid, it is a fascinating failure.