In the old days—say, 1980—many consumers shopped for specific brands that offered a limited number of products in each category. For example, Frito-Lay’s Tostitos tortilla chips, first distributed ...

Find that niche product that will build you an enterprise as you consult this list of 11 high margin niche products to build a business around. There are a lot of businesses in the world today that ...

According to the University of Arizona, niche markets are segments within your larger target audience that have similar demographic, buying behavior and lifestyle characteristics. Small business ...

People are always amazed when I tell them that my company, a manufacturer of marble window sills and thresholds, is successfully generating millions of dollars. “How did you do it?” they often ask.

The textured beauty industry is more than a trend—it’s a movement with lasting influence. From cultural significance to product innovation, textured hair brands have carved out a powerful space in the ...

Scott Harper, founder of Side by Side Stuff (No. 314; $6.8 million 2014 annual revenue), turned his passion for off-road UTVs, also known as side by sides, into a fast-growing retailer of accessories.

Niche banks cater to specific demographics by tailoring their services and products to meet unique customer needs. Discover ...

Carving out a space for yourself in any industry is difficult. Competition online has never been fiercer and identifying new and profitable opportunities has never been more fraught with peril. So, ...