Marketing plans are an extension of your business's vision. If your company exists to offer the best product available, your marketing plan is the vehicle that will drive you toward that goal. The ...

Revolutionary advertiser Leo Burnett once said, "Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read." What's good advice for writing ad copy also works when writing a ...

We’re so over PowerPoint presentations, right? Well, that’s the common refrain, at least. And we haven’t even been super-enthused about the new-fangled PowerPoint alternatives in a while – not since ...

Presentations can be an invaluable business tool. Whether you're trying to explain a new project to employees, trying to attract investment for your company, or showcasing your product to potential ...

The digital marketing industry is a multibillion-dollar space. And it's a complicated one too — even people who work in the sector struggle to get their heads around the latest acronyms and trends.